Where Do You Find the Money and How Do You Cost-Justify Exhibitor Education?

1. Realize you’ve got a lot to gain and a lot to lose.
   • + GAIN: Increased exhibitor retention, next square footage growth and ancillary exhibitor revenue growth are all proven benefits that can be traced from our programs.
   • - LOSS: Calculate your exhibitor attrition cost here. Add to this the financial cost of replacing lost exhibitors, plus the time spent dealing with dissatisfied exhibitors who blame your show for their lack of success (when in reality they do not know how to execute an effective exhibit).
2. Consider the revenue you generate from ONE single booth space. Would it be worth investing the revenue from just a few booth spaces to help retain a lot more exhibitors?
3. Divide the total exhibitor educational program investment by your paid Net Square Footage. It’s only a few pennies per square foot.
4. Divide the total exhibitor educational program investment by the number of exhibitors in your show. It’s only a few dollars per exhibiting company.
5. Talk to your general service contractor, registration system, and lead retrieval system suppliers about co-sponsoring your program. They too have a lot to gain, and a lot to lose.
6. Measure retention, net square footage growth and ancillary revenue generated from participating exhibiting companies. You’ll find your program is paying for itself many times over.

Isn’t it Time for Your Show to Start Making Exhibitor Education a Budgeted Line Item… Like the Most Successful Shows Already Do?

*****************************************************************

Call 1-800-700-6174 NOW!  Mention this Web Page,

Get a FREE Tape Measure and Calculator

*****************************************************************