IMAGINE… a Custom Online Exhibitor Knowledge Center on YOUR Show Website. Your Own Portal to Give Your Exhibitors 24/7 Access to the Latest and Best Exhibiting Information, Knowledge, Skills and Tools      …Exactly When They Need to Be Thinking About It!

Imagine no more! Make it reality with a custom Exhibitor Success & ROI Center (ESRC) by Competitive Edge. Don’t let the Exhibiting Knowledge Gap erode your exhibitor satisfaction and retention anymore. Start reaping the rewards by filling the knowledge gap before your next show with a custom ESRC.

Your ESRC is a completely customized, sustainable, expandable, on-going exhibitor knowledge portal that will be a centerpiece of your exhibitor value package for years to come.

Your ESRC includes a complete marketing program to introduce, build awareness and drive exhibitors to the right components at the right timeframes in your show implementation cycle. Since different people like to learn though different media, your exhibitors will have unlimited, free access to five different educational media, all topics hand-selected and customized for your show, including…

#1. Live & Re-playable Webcasts

Custom, high-impact exhibitor webinars delivering the right information at the right time to help your exhibitors value your show more, understand your attendees better and more effectively manage logistics, planning, marketing, working, following-up and measuring results.

Competitive Edge’s Webinars Are:

• Customized: We work closely with you to identify the most important topics and information and custom brand the webcasts for a “hand in glove” fit for your show.
• Accessible: Exhibitors don’t have to leave their desk. Simply log-in and learn. Between live webinars and replay access, all of your exhibitors will know about and have 24/7 desktop access.
• Relevant: With increased pressure to justify exhibiting expenditures and generate measurable results, each topic presented is highly relevant to your exhibitor’s most pressing challenges and concerns.
• Timely: Each webinar is strategically designed to deliver important information, address the critical exhibiting topics your exhibitors need to be thinking about — at the precise time intervals they need to be thinking about them.
• Effective: The information presented has proven its effectiveness by generating over a half a billion dollars in measurable exhibiting results with Jefferson’s clients.
• Rewarding: Besides offering a value-added exhibitor service that builds goodwill, your investment is easily recouped through improved exhibitor satisfaction and retention, increased spending on advertising/sponsorship opportunities and increased floor space rental.

Competitive Edge’s Webinars Include:

• Custom dated, media specific marketing plan to generate awareness and participation.
• Show-branded and customized PowerPoint presentations
• Downloadable participant e-workbook to keep viewers fully engaged and assist in retaining and applying the knowledge.
• Fully supported and hosted web event center with registration management, streaming audio, and dial-in, participant polls, end of webinar participant email survey, summary reports along with .wmv file recording for uploading to your ESRC.

Our Most Popular Webinars:

1. State-of-the-Art Exhibit Marketing: Increase exhibitor marketing activity and grow ancillary revenue. We’ll integrate your exhibitor marketing ops to deliver an event that leads exhibitors to action.
2. Fast Track to Success for First Time Exhibitors: Manage new exhibitor expectations, inform, educate and increase retention.
3. The Tradeshow Turnaround Program: Give exhibitors the 10 step plan that has generated over a half billion dollars in exhibiting results. Good for all levels of experience.
4. Managing Show Logistics & Operations – How to Avoid Headaches, Hassles & Save Money: Reduce phone calls and headaches with this custom web event. We’ll work with you and your show vendors to create a custom event that hits the operational bulls-eye!
5. State-of-the-Art Lead Management: Teach exhibitor how to improve lead quality and sales conversion. We’ll work with your lead retrieval vendor to create a custom event that makes a difference.

Investment:

Only $2,950 for a single custom webcast includes webcast event center costs. Multiple event pricing available. Please email Jefferson or call 800-700-6174 to discuss your needs.

Presented By:

Jefferson Davis has created and delivered over 450 custom webcasts for show organizers. He was the first to integrate a downloadable interactive participant workbook. No other exhibitor trainer brings the webinar knowledge, experience and presentation impact Jefferson does.

#2. Successful Exhibiting Article Series: Push Your Exhibitors to Improved ROI and Make Exhibitor Bulletins and Your Show Website More Interesting and Valuable!

Over the years Jefferson has written scores of “how-to” exhibiting articles. His articles are stimulating, quick-read and deliver practical exhibiting information that exhibitors can use to make their exhibiting investment more productive and profitable. Now Jefferson is making an series of his best articles available to show producers for publication in exhibitor bulletins and positing on ESRC.

A sampling of articles currently available:

1. The Most Overlooked Key to Exhibiting Success
2. How Much is the Exhibiting Knowledge Gap Costing Your Company?
3. 7 Eye Opening Exhibitor Behavioral Facts
4. Looking Back to Move Forward: How to Make This Your Best Trade Show Year Ever!
5. Welcome to The Concrete Jungle: Critical Tips for First Time Exhibitors
6. Booth Locations Blues: The Truth About the Impact of Booth Location
7. Planning to Win: Does Your Company Exhibit by Hope?
8. Exhibiting Dollars & Sense: Budgeting and Cost Control
9. Lean Exhibiting: 46 Ways to Get More Bang for Your Tradeshow Buck
10. Trade Show Budgeting That Delivers BIG Returns
11. A Worthy Destination: How to Create an Effective Exhibit
12. Exhibiting is a Contact Sport: How to Use Interactive Demonstrations to Prove Your Claims, Build Recall and Purchase Consideration
13. High-Impact Pre-Show Marketing: Identify and Attract Enough of the Right Visitors to Your Exhibit
14. Smart Giveaways: How to Use Giveaways to Drive Qualified Booth Traffic
15. Staffing for Success: Your People Make the Difference!
16. From Leads to Sales: How to Create a Closed Loop Lead Management Process
17. You Can’t Win If You Don’t Keep Score: Measure Exhibiting Performance and ROI
18. Managing Marketing Budgets in Tough Economic Times
19. Reducing Selling Costs in Times of Rising Travel Costs
20. Aligning Your Exhibit Attraction Strategies with PhRMA Code Revisions
21. Green Exhibiting: 24 Ways to Create a More Environmentally Friendly Exhibit Program
22. How to Right-Size Your Exhibit for Maximum Productivity and Profit
23. Conducting an Effective Pre-show Exhibit Staff Meeting
24. Preparing for Lead Follow-up Before The Show

Individual articles can be purchased for $125 each. A 6 part series is $595. A 12 part series is $995. License gives you rights to distribute to current, previous and prospective exhibitors as many times as you like via exhibitor bulletins and email. You may also post articles on your show website. The license term is one year from date of purchase and is renewable at a reduced fee. Contact Jefferson to discuss which articles make sense for your show or to discuss writing custom articles.

#3. Short Video Clips:

With the ease of accessing web video, we are building a library of stock and custom show specific educational video clips. Check back soon!

#4. Downloadable Tools:

Your ESRC can include downloadable tools that will save your exhibitors tens of hours and hundreds of dollars. Current tools include:

1. 16 Week Pre-show Planning Checklist
2. Exhibiting Cost Control & ROI Calculator
3. Watch for new tools in development!

#5. Ask the Tradeshow Expert Email Q&A:

Your exhibitors can email their toughest questions and get answers straight from Jefferson within 24 hours.

Be Part of the Next Generation of Exhibitor Education

with a Custom ESRC by Competitive Edge

It’s time to move away from the short-term, recreate the wheel approach for every show. Finally, a sustainable, on-going, expandable exhibitor educational program from the industry leader, at a price every show can afford. And no show should be without. Call 1-800-700-6174 now!