The Exhibiting Knowledge Gap is Costing Your Show a Fortune

Dec 11

Did you know that 98% of college degreed marketing professionals did not receive more than an hour of exhibiting education in their curriculum? It’s true! Don’t believe me? Just ask them.
This lack of education causes them to get caught up in the logistics trap and make oversights and mistakes that severly limit their companies ability to produce exhibiting results.
Just look at these staggering statisics:
1. The average company allocates 31.6% of their total marketing budget to events and exhibiting. Source: Tradeshow Week Research
2. This budget is spent, usually by marketing personnel of which 98% did not receive one single hour of formal exhibiting education. Source: Informal exhibition industry research
3. 76% of exhibitors set no specific objectives for tradeshows. Source Exhibitor magazine
4. 80% of exhibitors do little or no targeted pre-show marketing. Source: CEIR research
5. 86% of exhibit staffers have never received one single hour of professional skills training on how to work a tradeshow. Source: Informal exhibition industry research
6. 87% of tradeshow leads captured are never effectively followed up on. Source: Exhibit Surveys Tradeshow Trend Study
7. 86% of companies have no organized form of post-show measurement. Source: Exhibitor magazine
Your organization has a lot to gain by educating your exhibitors on why and how to reverse these staggering statistics.