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The ART of Recession-Proof Selling:
How to Reduce Exhibitor Attrition & Meet Sales Goals
Four Powerful 45 minute On-Demand Web Sessions Packed with Information, Techniques & Tools You Can Use Immediately to Get and Keep More Exhibitors In Your Next Show!
Here’s your chance to join successful show organizers who have gained the extra motivation and state-of-the-art space sales selling skills and tools. They are positioned mentally and armed physically to keep current exhibitors in and sell new exhibitors into their shows.
Provide your sales team access to these four proven-effective and powerful sessions and they will:
• Increase selling confidence
• Learn NEW, state-of-the-art space sales techniques that make exhibiting “mission critical”
• Discover how to sell from the exhibitor perspective – which is key in this climate
• Acquire hands-on, step-by-step, word-for-word questioning processes with responses
• Learn how to engage, present to and convince other decision makers
• Provide exhibitors with cost-justification formulas to support budget issues
• Use “hot off the press” trade show research to support the power of exhibiting in a recession
• Manage exhibitor fear about marketing spending and reduced show attendance
• And a whole lot more! See complete series agenda below.
This is THE ONLY hands-on, fully-integrated online sales training series laser-focused for exhibit sales professionals. There is no other training that delivers the tools and techniques presented in this series that you can use IMMEDIATELY to impact sales.
Investment: Only $395 for unlimited access to all four sessions through March 2010.
No-Risk Guarantee: 100% Money Back Satisfaction Guarantee. If after viewing the sessions, you do not feel they were worth the investment we’ll gladly refund 100% of your fee.
Pay by: Credit Card or email Jefferson to be invoiced.
Space Sales Training Session 1
- 3 Keys to Keeping Your Attitude Positive in a Negative Economy
- 3 Psychological Principles of Recession-Proof Selling
- 7 “Must-Have” Tools to Equip Your Workstation to Support Your Sales Efforts
- Get Clear About What You Are “Really” Selling and How Important It Is to Exhibitors
- Straight Talk and a Step-by-Step Process for Managing Exhibitor Fears About The Recession
- Laser-Focused Question That Gets Exhibitors to Focus on What They Need Most
- NEW Research on Tradeshow Performance in Recessions and the 2009 Exhibitor Budget Forecast and How to Use This Research to Your Advantage
- A Powerful Question and Supporting Research That Will Make an Exhibitor Rethink Their Decision to Reduce/Cut Exhibit Marketing Spending in a Recession
- A Disarming Technique to Lower Exhibitor Resistance and Keep Them Communicating
- Overview of the 6 Major Exhibitor Decision Influencers (EDI’s)
- EDI 1. A Step-By-Step Process to Align Your Show to Support Exhibitor’s Goals
- Your Action Assignments for Week 1
- Question and Answer
Space Sales Training Session 2
- 2 More Keys to Keeping Your Attitude Positive in a Negative Economy
- 2 More Psychology Principles of Recession-Proof Selling
- 3 Question Process That Gets Exhibitors to Tell You That You Have What They Need
- A Step-by-Step Process to Manage Exhibitor’s Fears About Reduced Show Attendance
- EDI 2 & 3. A Step-By-Step Process to Prove That You Have Enough of the Right Attendees
- A Step-By-Step Process for Engaging the Entire Decision Team
- What To Do When the Sale Must Take Place In Your Absence
- Feedback on How Participants Are Using What They Are Learning
- Your Action Assignment for Week 2
- Question and Answer
Space Sales Training Session 3
- Another Key to Keeping Your Attitude Positive in a Negative Economy
- Another Psychology Principle of Recession-Proof Selling
- EDI 4: A Step-By-Step Process to Easily Cost-Justify the Exhibiting Investment
- A Zinger of a Question that Makes Exhibiting At Your Show Appear Ridiculously Cheap
- Step-by Step-by-step process to address the “We’re better off keeping our reps in the field” objection
- Feedback on How Participants Are Using What They Are Learning
- Your Action Assignment for Week 3
- Question and Answer
Space Sales Training Session 4
- The Final Key to Keeping Your Attitude Positive in a Negative Economy
- The Final Psychological Principle of Recession-Proof Selling
- EDI 5: A Step-By-Step Process to Help Exhibitors Visualize Their Return On Investment
- EDI 6: A Step-by-Step Process to Help Exhibitors Make the Decision to Exhibit
- Putting it All Together
- How to Customize and Use the PowerPoint Sales Support Tool
- Another useful support tool you’ll want to know about
- Your Action Assignment for Week 4 and going forward
- Question and Answer
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