Push Your Exhibitors To Improved ROI and Make Exhibitor Bulletins

and Your Show Website More Interesting and Valuable!

Over the years Jefferson has written scores of "how-to" exhibiting articles. His articles are stimulating, quick-read and deliver practical exhibiting information that exhibitors can use to make their exhibiting investment more productive and profitable. Now Jefferson is making an integrated series of his best articles available to show producers for publication in their exhibitor bulletins and show websites. You may purchase the articles one at a time as needed or save money by investing in a 6 or 12 month series.

Here are the articles currently available:

1. The Most Overlooked Key to Exhibiting Success
2. Looking Back to Move Forward: How to Make This Your Best Trade Show Year Ever!
3. Welcome to The Concrete Jungle: Critical Tips for First Time Exhibitors
4. Planning to Win: Does Your Company Exhibit by Hope?
5. Exhibiting Dollars & Sense: Budgeting and Cost Control
6. Focused Trade Show Budgeting That Delivers BIG Returns
7. A Worthy Destination: How to Create an Effective Exhibit
8. High-Impact Pre-Show Marketing: Identify and Attract Enough of the Right Visitors to Your Exhibit
9. Staffing for Success: Your People Make the Difference!
10. From Leads to Sales: How to Create a Closed Loop Lead Management Process
11. You Can't Win If You Don't Keep Score: Measure Exhibiting Performance and ROI
12. Managing Marketing Budgets in Tough Economic Times
13. Reducing Selling Costs in Times of Rising Costs
14. Lean Exhibiting: 46 Ways to Get More Bang for Your Tradeshow Buck
15. Aligning Your Exhibit Attraction Strategies with PhRMA Code Revisions
16. Green Exhibiting: 24 Ways to Create a More Environmentally Friendly Exhibit Program
17. How to Right-Size Your Exhibit for Maximum Productivity and Profit
18. 7 Eye Opening Exhibiting Facts
19. Conducting an Effective Pre-show Exhibit Staff Meeting
20. How Much is the Exhibiting Knowledge Gap Costing Your Company?
21. Preparing for Lead Follow-up Before The Show

Individual articles may be purchased for $125 each or you can invest in a 6 or 12 part series for $595 or $995. Your license gives you the right to distribute to your current, previous and prospective exhibitors as many times as you like via exhibitor bulletins and email. You may also post the articles on your show website. The term is one year from date of purchase and is renewable at a reduced fee.

Contact Jefferson to discuss what articles make sense for your show. He is also available to write custom articles on a fee basis.