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To Prosper… Isn’t that what we all really want?
 Transition your exhibitor sales model from a “transactional, order-taking” model to an “engaging, consultative” model with our ART of Exhibitor Sales™ programs. Watch your exhibitor relationships deepen and gain more share of your customer’s exhibiting dollar. You’ll see net square footage growth and increased ancillary revenue. In short, you’ll prosper!
Take a proactive role in educating your exhibitors with our ART of Exhibitor Training™ products and programs. You’ll create exhibitors who better understand and appreciate the opportunities and value your show(s) deliver. Deliver the right information at the right times in your show execution cycle and your exhibitors will be armed with the latest and best thinking on how to make their experience in your show(s) more productive and profitable. You’ll see increased exhibitor satisfaction, net square footage growth, more exhibitors marketing your show and increased ancillary revenue. In short, you and your exhibitors will prosper!
How Much Will Your Show Prosper?
With out having a detailed conversation with you, we cannot say for sure. However, to give you a sense of possibility, here are the results of a recent client impact study on our programs:
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EXHIBITOR UNIVERSITY SCORES BIG WITH RX CUSTOMERS- 04 March 2008
Exhibitors who take advantage of RX North America’s Exhibitor University and Webinars spend more money on their event participation, according to a recent analysis of customer spend. A before and after comparison analysis of exhibitors who have participated in the Exhibitor University shows that they generally take larger booth space and spend more money on advertising and sponsorships. Taken overall, the number of square feet of space sold rose from 152, 307 in 2006, to 191,388 in 2007, an increase of 26%. Spending on advertising and sponsorship increased from US $333,470 in 2006 to $585,762, a huge rise of 76%.
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Are you ready to sell, educate and prosper? If so contact us by phone, email or order one of our programs online to get started today!
Copyright 2009. All rights reserved. Competitive Edge
704.814.7355 - 800.700.6174 in US
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