Is the Exhibitor Knowledge Gap Costing Your Show a Fortune?
Exhibitor behavioral statistics are alarming:

• 76% of exhibitors set no specific goals for tradeshows.  Source: Exhibitor
• 80% of exhibitors do little or no pre-show marketing.  Source: CEIR
• 87% of tradeshow leads are never followed up.  Source: Exhibit Surveys
• 65% of exhibitors do not measure ROI.  Source: Tradeshow Week

The "smoking gun" behind all four of these ineffective behaviors is the stunning lack of formal exhibiting knowledge. Did you know that 98% of college degreed marketing professionals did not receive a single hour of exhibit marketing training in their college curriculum? It's true. Don't believe me? Just ask your exhibitors.

Why Show Organizers Must Help Bridge the Exhibitor Knowledge Gap
Your show and our industry have a lot to gain, and a lot to lose. For many exhibitors, your show may be their primary point of contact with our industry, putting you in a center of influence.

• Uneducated Exhibitors use ineffective exhibiting practices that make it imposible to gain real results from your show. When all they see is what they spent, your show can end up as an "expensive appearance" making it an easy target for a spending cut.
  
• Educated Exhibitors are much more valuable. They keep coming back. They rent more floor space. They buy more marketing media. And they bring more value and excitement to your exhibit hall. 

Let Us Help You Bridge the Exhibitor Knowledge Gap and Prosper With Our ART of Exhibitor Training^TM Programs
Working with over 170 show organizers over the years, we know how busy you are. The last thing you need is another intense project to manage. That's why we've designed a series of exhibitor training solutions that fit any type of show and any size budget. Our programs take very little time to ramp-up, are easy to promote, get high exhibitor participation over time, and most importantly, deliver measureable financial results. All programs are based on the principles of Accessibility, Relevance, and Timeliness - the keys to delivering exhibitor training that works.

**Click here to view "Grow Exhibitor Revenue

through the ART of Exhibitor Training" e-course.**

The ART of Exhibitor Training^TM Solutions:

1. Monthly Strategic Exhibiting Article Series - click here
   Push the best strategic exhibiting information at the right time frames in your show execution cycle to ALL of your exhibitors. Quick read, informative, and practical. We hand pick the best topics or you can assemble your own series.
2. Best Exhibiting Practices E-Courses - click here
   Give your exhibitors on-demand web access to help them address the top four behavioral challenges they face today. E-courses are only 20 to 40 minutes, provide best practices, and include a quiz along with downloadable worksheets and tools.
3. Custom Live and On-Demand Webinars - click here
   We will work closely with you and your key show vendors to create custom exhibitor webcasts that make a real difference. Most popular topics are Managing Show Logistics and Operations, High-Impact Exhibit Marketing, and Fast Track to Success for First Time Exhibitors.
4. Live Executive Exhibitor Briefings, Seminars and Workshops - click here
   Nothing has more impact than a live face-to-face session with The Tradeshow Turnaround Artist. And no one has more experience or success creating live events that deliver results.
5. **NEW** Best of Show Exhibitor Judging Contest - click here
   Why pay big money to use video cameras that only count heads, flow and time? Now you can give your exhibitors expert one-to-one observation and feedback on how well they are executing while in action. This is an excellent method to educate and acknowledge exhibiting excellence.

Please click the links above or contact us now to discuss these programs!

Copyright 2009. All rights reserved. Competitive Edge

704.814.7355 - 800.700.6174 in US