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Take our quick interactive assessments to find out:
1. FLOOR SPACE SALES
To calculate your percentage of sales achieved, simply divide your Net Square Footage actual sales from your last show by your Net Square Footage goal from your last show. This equals your % sales achieved.
-->Example: 100,000 NSF actual sales/ 150,000 NSF goal = 67% sales achieved
Recommendation: If you failed to achieve your goal or reduced it to make it easier to hit, please check out our SELL page for resources to help increase space sales.
2. EXHIBITOR ATTRITION/ RETENTION
To calculate your exhibitor attrition rate, simply divide the number of new or first time companies in your last show by the total number of exhibiting companies. This equals your Attrition rate. To convert to Retention, subtract the attrition percentage from 100.
-->Example: 100 new exhibitors/ 500 total exhibitors = .2 or 20% attrition (80% Retention)
Benchmark: 78% fixed site and 76% rotating site (Source: Tradeshow Week)
Recommendation: If your retention is below 85%, please check out our EDUCATE page for resources to help exhibitors be more successful at your show so that they keep coming back.
3. EXHIBIT SPACE RENTED PER COMPANY
To calculate the Net Square Footage rented per exhibiting company, simply divide your show's Net Square Footage by the total number of exhibiting companies in your show. This equals the Net Square Footage rented per company.
-->Example: 100,000 NSF/ 500 exhibitors = 200 NSF per company
Benchmark: 364 square feet (Source: Tradeshow Week)
Recommendation: If your NSF/Company is below 364 square feet, please check out our SELL page for resources to help you increase the average number of square feet rented per exhibiting company.
4. EXHIBITOR MARKETING ACTIVITY & REVENUE
To calculate the percentage of exhibitors marketing your show, simply divide the number of exhibiting companies buying show marketing opportunities by the total number of exhibiting companies. This equals the percentage of exhibitors marketing your show.
-->Example: 100 exhibitors buying marketing opportunities/ 500 total exhibitors = .2 or 20% exhibitors marketing
Benchmark: 20% of exhibitors in average show (Source: CEIR)
Recommendation: If the number of companies is below 20%, please check out our EDUCATE page for resources to teach exhibitors the why's and how's of effectively marketing their exhibit. | 
This interactive site is designed to help Show Organizers meet the challenges of selling to, educating, retaining and growing exhibitor revenue.